<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Tue, 29 May 2012 07:48:17 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>Blog</title><subtitle>Blog</subtitle><id>http://www.drewmichaellewis.com/blog/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.drewmichaellewis.com/blog/"/><link rel="self" type="application/atom+xml" href="http://www.drewmichaellewis.com/blog/atom.xml"/><updated>2012-04-05T05:05:02Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.11.81 (http://www.squarespace.com/)">Squarespace</generator><entry><title>SxSW RFP Discussion: Wanted a Battle, Got Insight Instead.</title><category term="Advertising"/><category term="Creative"/><category term="Insight"/><category term="Opinion"/><category term="Panels"/><category term="RFP"/><category term="SxSW"/><category term="SxSW"/><id>http://www.drewmichaellewis.com/blog/2012/3/20/sxsw-rfp-discussion-wanted-a-battle-got-insight-instead.html</id><link rel="alternate" type="text/html" href="http://www.drewmichaellewis.com/blog/2012/3/20/sxsw-rfp-discussion-wanted-a-battle-got-insight-instead.html"/><author><name>Drew Lewis</name></author><published>2012-03-21T06:52:33Z</published><updated>2012-03-21T06:52:33Z</updated><summary type="html" xml:lang="en-US"><![CDATA[As a creative I understand and appreciate the need for a good RFP. And how rare a ‘great’ RFP is. When I saw that there was a panel called “OMG YOUR RFP IS KILLING ME!” I immediately started running to Hall B to see what insight the panel has. Right away I liked the diversity of the panel. Someone from both the agency side and client side.]]></summary></entry><entry><title>Confession from a SxSW Rookie</title><category term="Advertising"/><category term="Advertising"/><category term="Austin"/><category term="Conference"/><category term="Film"/><category term="Interactive"/><category term="Music"/><category term="Parties"/><category term="Rookie"/><category term="SxSW"/><id>http://www.drewmichaellewis.com/blog/2012/3/5/confession-from-a-sxsw-rookie.html</id><link rel="alternate" type="text/html" href="http://www.drewmichaellewis.com/blog/2012/3/5/confession-from-a-sxsw-rookie.html"/><author><name>Drew Lewis</name></author><published>2012-03-06T04:00:00Z</published><updated>2012-03-06T04:00:00Z</updated><summary type="html" xml:lang="en-US"><![CDATA[There are only a matter of days until SxSW 2012, and as a first timer, I'm waning between incredibly excited and beyond terrified. So, I thought I would share a few points on why I'm both excited and terrified and hopefully get some feedback from the SxSW veterans out there.]]></summary></entry><entry><title>CES is Kind of a Big Deal</title><category term="3D"/><category term="Advertising"/><category term="Advertising"/><category term="CES"/><category term="Creaitive"/><category term="Digital Hollywood"/><category term="Electronics"/><category term="Marketing"/><category term="Pinball Museum"/><category term="RED"/><category term="TV"/><category term="Wunderman"/><category term="iJustine"/><id>http://www.drewmichaellewis.com/blog/2012/2/6/ces-is-kind-of-a-big-deal.html</id><link rel="alternate" type="text/html" href="http://www.drewmichaellewis.com/blog/2012/2/6/ces-is-kind-of-a-big-deal.html"/><author><name>Drew Lewis</name></author><published>2012-02-07T05:58:02Z</published><updated>2012-02-07T05:58:02Z</updated><summary type="html" xml:lang="en-US"><![CDATA[“The Greatest Show on Earth” may be the tagline for Ringling Bros. and Barnum & Bailey Circus, but for technology brands, marketing bigwigs and the hungry entrepreneur, the Consumer Electronics Show (CES) is truly a show not to miss. For a show this monolithic, Las Vegas is the only location worthy of entertaining the 140,000 or so industry professionals who attend every year. Plus we all know Vegas throws the best parties.

I’m a tech nerd mixed with a creative mind sprinkled with a decent amount of marketing knowledge. So this post may feel all over the place as I talk about the things I took away from it. Also, if you need more background on CES, feel free to get the Wikipedia download.]]></summary></entry><entry><title>Monkey See. Monkey Do.</title><category term="Advertising"/><category term="Advertising"/><category term="Apple"/><category term="Marketing"/><category term="Media"/><category term="Monkey"/><category term="Plagiarizing"/><category term="Rant"/><category term="immitation"/><id>http://www.drewmichaellewis.com/blog/2011/9/20/monkey-see-monkey-do.html</id><link rel="alternate" type="text/html" href="http://www.drewmichaellewis.com/blog/2011/9/20/monkey-see-monkey-do.html"/><author><name>Drew Lewis</name></author><published>2011-09-20T23:37:46Z</published><updated>2011-09-20T23:37:46Z</updated><summary type="html" xml:lang="en-US"><![CDATA[It's got to be a evolutionary flaw. We are copiers. Followers. Preverbal sheep as it were. Sure we copy how others dress or how others speak, but it seems we do so in order to fit in. To be less ridiculed. Perhaps saying it's a flaw is a bit strong, but it can be frustrating when you strive to be different in a world that accepts more of the same. But nothing is more deeply apparent of this than the "monkey see monkey do" attitude in marketing.]]></summary></entry><entry><title>Comic-Con Dazzles with Marketing</title><category term="Advertising"/><category term="Advertising"/><category term="Awesomeness"/><category term="Comic Con"/><category term="Jack Backs"/><category term="Marketing"/><category term="Nerds"/><category term="San Diego"/><category term="Social Media"/><category term="SyFy"/><category term="Twitter"/><category term="Wired"/><id>http://www.drewmichaellewis.com/blog/2011/8/3/comic-con-dazzles-with-marketing.html</id><link rel="alternate" type="text/html" href="http://www.drewmichaellewis.com/blog/2011/8/3/comic-con-dazzles-with-marketing.html"/><author><name>Drew Lewis</name></author><published>2011-08-04T00:44:41Z</published><updated>2011-08-04T00:44:41Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Nerdpocalypse, aka Comic-Con, is the biggest pop culture convention in North America and perhaps the world. And it descends upon San Diego every year taking over hotels, cafes and bars, quite literally turning them into giant marketing icons. One would think that, unless you’re a huge “dress up like your favorite character from the Justice League” kind of person, you would steer clear of this event. I'm here to tell you that while the Con certainly is for those folks, there is a whole other side that would be considered the cat’s pajamas for entertainment and marketing nerds like myself.]]></summary></entry><entry><title>Post Gravity iPad App - Best Experience On Any Screen</title><category term="Advertising"/><category term="Advertising"/><category term="App"/><category term="Awesomeness"/><category term="Experience"/><category term="Future"/><category term="Gravity"/><category term="Iselin Steiro"/><category term="Magazine"/><category term="Post"/><category term="Space"/><category term="Video"/><category term="Yuri Gargarin"/><category term="ipad"/><id>http://www.drewmichaellewis.com/blog/2011/6/21/post-gravity-ipad-app-best-experience-on-any-screen.html</id><link rel="alternate" type="text/html" href="http://www.drewmichaellewis.com/blog/2011/6/21/post-gravity-ipad-app-best-experience-on-any-screen.html"/><author><name>Drew Lewis</name></author><published>2011-06-21T19:18:30Z</published><updated>2011-06-21T19:18:30Z</updated><summary type="html" xml:lang="en-US"><![CDATA[This is my first simi-suedo ipad app review. Actually it's more of a commentary on what I hope the future holds in terms of digital content consumption mixed in with an app review. I know not everyone is fortunate enough to own an iPad, but I imagine like the smart phone, it's only a matter of time before most people have a tablet device as powerful as the iPad. So I was excited blown away when I downloaded the Post Gravity app for my iPad2 because for the first time I see the potential and I'm really excited.]]></summary></entry><entry><title>Get Ta Work!</title><category term="Boss"/><category term="Creative"/><category term="Dumpster Dance"/><category term="Kentucky"/><category term="Rant"/><category term="Sound"/><category term="Work"/><category term="ethic"/><category term="job"/><category term="youth"/><id>http://www.drewmichaellewis.com/blog/2011/6/7/get-ta-work.html</id><link rel="alternate" type="text/html" href="http://www.drewmichaellewis.com/blog/2011/6/7/get-ta-work.html"/><author><name>Drew Lewis</name></author><published>2011-06-07T20:06:55Z</published><updated>2011-06-07T20:06:55Z</updated><summary type="html" xml:lang="en-US"><![CDATA["This is a message to those who think they can coast through life and work."

I'll be blunt. YOU CAN'T. In fact, odds are if you are trying to do this, there is somebody you work with that wants to punch you in the face. True story.  There is only one way to not be that guy. Work and more work. Work at life and work at work. Sound depressing? Too bad. Because if you don't work hard you will be unsatisfied, and worse... unworthy.]]></summary></entry><entry><title>Form Real Relationships with Facebook Friends and Twitter Followers</title><category term="Audience"/><category term="Facebook"/><category term="Friends"/><category term="Google"/><category term="Marketing"/><category term="Relationships"/><category term="Social Media"/><category term="Twitter"/><id>http://www.drewmichaellewis.com/blog/2011/5/19/form-real-relationships-with-facebook-friends-and-twitter-fo.html</id><link rel="alternate" type="text/html" href="http://www.drewmichaellewis.com/blog/2011/5/19/form-real-relationships-with-facebook-friends-and-twitter-fo.html"/><author><name>Drew Lewis</name></author><published>2011-05-20T00:41:17Z</published><updated>2011-05-20T00:41:17Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Direct marketers and social media adventurists, both in large companies and as individuals, are often trying to find the value in Twitter followers and Facebook friends. There is marketing outreach to extend your brand message, which requires a different type of connection with your audience. But can you replace the value of a real, personal connection digitally? If so, how far can we take a digital relationship before losing the personal connection altogether?]]></summary></entry><entry><title>Are You Not Entertained?!</title><category term="Advertising"/><category term="Artistic"/><category term="Business"/><category term="Entertainment"/><category term="Flash Mob"/><category term="Gladiator"/><category term="Marketing"/><category term="Videos"/><category term="viral"/><id>http://www.drewmichaellewis.com/blog/2011/4/20/are-you-not-entertained.html</id><link rel="alternate" type="text/html" href="http://www.drewmichaellewis.com/blog/2011/4/20/are-you-not-entertained.html"/><author><name>Drew Lewis</name></author><published>2011-04-20T23:17:07Z</published><updated>2011-04-20T23:17:07Z</updated><summary type="html" xml:lang="en-US"><![CDATA[I'm not in marketing anymore...I'm in the business of entertainment. I can't remember the last time I thought of an idea for an ad and didn't ask myself; "Is that entertaining to view/click/play?" Not that I shouldn't be asking that question as I wouldn't be asking myself that question if I didn't think the client would be thinking the same when viewing the ideas.  Does it have to entertain? Can't it just be? I used to think that the concept was most important if not at least the first thing I ask. I seem to be constantly challenging myself with holding on to some shred of artistic integrity by striving for that concept or at least the hope that the ad can evoke an emotional response. Alas, I give up. It not about art. Nope. It's about Entertainment.]]></summary></entry><entry><title>The Get-a-way</title><category term="99 problems"/><category term="Advertising"/><category term="Awesomeness"/><category term="Big Bear"/><category term="Getaway"/><category term="Snowboarding"/><category term="Stress"/><category term="cabin"/><category term="confidence"/><category term="pressure"/><category term="woods"/><id>http://www.drewmichaellewis.com/blog/2011/3/3/the-get-a-way.html</id><link rel="alternate" type="text/html" href="http://www.drewmichaellewis.com/blog/2011/3/3/the-get-a-way.html"/><author><name>Drew Lewis</name></author><published>2011-03-03T21:00:39Z</published><updated>2011-03-03T21:00:39Z</updated><summary type="html" xml:lang="en-US"><![CDATA[Work gets crazy. Hell, life gets crazy. Which makes me a bit crazy. It's a viscous cycle. Non-the-less its enevitable. Things will spiral a bit out of your comfort zone and even the most stress adapt person will crack. I consider myself a master of stress. I typically own that shit. I frequently look stress in the eyes and call it my bitch. Pressure. Same deal. Bring it. Last few weeks though stress hit me with a blind donkey punch to the back of the head. What. Just. Happened. I'm looking at my self in the mirror. Why would the world shit on my week? I needed to spring into action. Drop kick that monster pressuring me to make bad decisions, worse creative, and a terrible attitude. Enter the Get-a-way.]]></summary></entry></feed>
